Build Your Own Brand

Read this FREE eBook to learn how to develop an executive presence to improve
your ability to create opportunities and sell to the decision makes in the C-suite.

What's Inside?

Designed for professionals, entrepreneurs, salespeople, and leaders who want to stand out in a crowded marketplace, B.Y.O.B. – Build Your Own Brand reveals how to intentionally create, manage, and promote a powerful personal brand. In today’s brand-driven economy, anonymity is a liability. This book shows you how to position YOU as a trusted, recognizable, and respected brand without massive budgets or corporate backing.

Written by Doug Dvorak, founder of The Sales Coaching Institute and a globally recognized sales and branding expert, this practical guide combines real-world examples, proven branding strategies, and actionable insights drawn from iconic brands like IBM, Coca-Cola, Disney, and today’s most successful personal brands.

Topics Covered Include:

Why personal branding is no longer optional in today’s economy
How to position yourself as “You Inc.”
Lessons from the world’s most powerful brands and how to apply them personally
Affordable and practical ways to promote your personal brand
Using the Internet and social media to amplify your brand
Managing, protecting, and evolving your brand over time
How to become your own PR firm even in tough economic times

What's Inside?

Topics Covered Include:

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#1 I hope and pray life isn’t one big joke, because I don’t get it.

#11 “Once the game is over, the king and the pawn go back in the same box”

#21 Alcohol–the cause of and answer to all of life’s problems! – Homer Simpson

#31 A world is not dark because there is no light. It is dark because the bill got lost in the mail.

#41 Each day is unique, and today is no different than any other.

#53 Hope is a waking dream. Daytime television is a waking coma.

#62 Cast thy bread upon the waters and it will come back a BLT

#71 The only difference between fear and courage is about a .20 blood-alcohol level.

#81 Everyone has talent at 25; the difficulty is to have it at 50 – Edgar Degas

#90 We receive love in direct proportion to out ability to afford it.

#1 What really teaches a person is not experience, but getting caught at something.

#11 Anyone can do his work, however hard,for one day. But I know they’re not temps.

#21 If if’s and buts were raisins and nuts then we’d all have a bowl of Granola.

#31 Eagles may soar, but weasels don’t get sucked into jet engines.

#41 Aim low, reach your goals, avoid disappointment.

#51 Look both ways before crossing the street, then run like hell.

#60 The fact that no one understands you doesn’t mean you’re an artist.

#71 That sounds reasonable…time to up my medication.

#81 Reply to everything someone says with, “That’s what you think.”

#90 Sing the “Bananas in Pajamas” theme song, audibly, in public.

#1 Every man is the architect of his own future .– Novalis

#11 Wherever you live is your temple, if you treat it like one . – Buddha

#21 Marriage is the highest mystery. – Novalis

#31 What the mind of man can conceive and believe, it can achieve. – Napoleon Hill

#41 No showflake in an avalanche ever feels responsible. – Stanislaus Lezcynski

#51What is true by lamplight is not always true by sunlight . – Joseph Joubert

#60 Don’t be confused by surfaces; in the depths everything becomes law. – Rainer Maria Rilke

#71 Every man over 40 is responsible for (the disposition of) his face. – Abe Lincoln

#81 In the struggle between yourself and the world, second the world. – Franz Kafka

#90 If your compassion does not include yourself, it is incomplete. – Buddha

#101 All our dreams can come true – if we have the courage to pursue them. – Walt Disney